9 reasons why your online shop needs a blog

Does an online shop need a blog? The short answer is yes. The longer one:

If you run an online business, then you should consider adding a blog to your e-commerce website. Even though the main purpose of your store is to direct visitors to your products, there are a variety of reasons why you should add a blog to your e-commerce site.

Search engine optimization

You’re probably already investing time and resources to drive more traffic to your e-commerce site. A blog is one of the most effective free tools to achieve this. Adding a blog to your e-commerce site will dramatically increase the content of your site. The more content you have, the more your site will be indexed and the more potential customers will find their way to your site organically.

By posting your new blog posts to your social media profiles, you will create more backlinks to your site. This in turn increases the visibility of your online presence.

If you are interested in link building, I recommend my article about it.

Engage your customers with emotional stories

Instead of just serving visitors who already have a buying need, you can use your blog as a method to create new customer needs. This can be achieved in several ways. Below are some ideas that can help you get on the right track.

Tell a story. The story could include anything:

  • Inspiring stories that are relevant to your industry,
  • Stories that your customers have shared, or
  • the history of how your company was created.

Publish photos and videos. Your e-commerce site may well contain images. Nevertheless, you can use a blog to address your customers emotionally. It can be a short video showing how a product is assembled, different ways to use a product, or photos and videos that are not product-related – but still relevant to your target audience.

You can find a great example of a blog for e-commerce at digitec.

Braucht ein Online Shop einen Blog? Ja, sagt digitec.ch

Promote your expert status

Many e-commerce websites use their blogs as a way to distinguish themselves as industry experts. Your blog entries may contain tips and tricks that your target audience is looking for, as well as tutorials and the latest industry news. You can add blog posts that contain sales information, but for branding purposes, focus more on adding value to your customers.

Increase your conversion rate

Your e-commerce blog will not only bring more visitors to your website, but also increase your conversions. Your blog will make you appear more credible and likeable, which will give new customers more confidence in your company.

A blog for your online shop is perfect for announcements

Even if you use opt-in email marketing for your announcements or have an area on your e-commerce site where you publish announcements. Your new blog is an excellent place for your customers to stay informed about your latest news and updates. This could be new products, answers to your most frequently asked questions, seasonal promotions or news about your company that you want to share.

Increases brand loyalty

You may have the best products or services in the world, but if you don’t build loyalty to your customers, the number of your regular customers will probably be low. As a pure online business or a company that sells online to customers from all over the country or the world, you need to find a way to build brand loyalty to your company.

Your blog alone will not build brand loyalty, but it plays a key role in this process. As long as your posts offer an appropriate balance between professionalism, fun, relevance and information, they will help build loyalty. Don’t forget to emphasize your commitment to the community and charity in your blog posts, as customers like to support companies that are connected to something bigger than themselves.

Create a community

Many blogs allow customers to comment on your posts, making your customers feel like they are part of a larger online community. As with social media, make sure that you actively respond to all comments and private messages.

Don’t worry about adding questionable comments or spam, because you can set up your blog so that you must approve all external comments before they go live.

Multiply your messages

Your blog entries must have buttons that allow readers to quickly and easily share your posts to social media and/or email them to friends. Whether you’re publishing a blog with an inspiring story or an engaging video. The ability to share it with the masses gives you the chance to make it “viral”. Even if you don’t reach millions of likes or redirects, you can still reach a much larger part of your target audience.

So again: Does your online shop need a blog?

You can now give the right answer to this question yourself out of conviction. If you need help with concept and creation, I would be happy to hear from you.

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